Less than half of companies include market research in their marketing budgets. Furthermore, many organizations that do allocate a small portion of their budget, usually 10%, to market research are often quick to reduce budgets.
Why? Because unlike other forms of marketing where ROI is easy to quantify (e.g. you can measure exactly how many conversions came from an advertising campaign), market research is largely intangible and difficult to measure.
When confronted by the higher ups with req...
The season of giving is finally here, and who better to thank than the people keeping your business up and running—your customers! The added benefit is showing gratitude to your customers is bound to increase your customer satisfaction scores.
While saying thanks can go a long way, here are some tangible actions you can take to help your customers understand how truly grateful you are to them for their loyalty.
Start a New Rewards Program
Did you know that 73% of customers say that a loyalty ...
It’s no secret that big data plays a huge role in understanding consumers and personalizing the customer journey. In fact, big data is so important that it’s a top priority for most companies, drives an enormous opportunity for business improvement, and is projected to be a $50 billion business by the end of this year, according to SISCIN.
While big data gives us awesome insights, it can also tend to get a bit…robotic.
For example, it’s hard to remember that the 2.7 Zettabytes of data that ex...