Here is an ebook I wrote for Campaign Monitor. It provides a comprehensive view into how content marketers in the travel and hospitality industry can provide awesome content for their audience.
Did you know that the attention span of the average adult is less than a goldfish? That means, adults typically pay attention to one task for about 8 seconds.
A client referral program is a formal way to usher in warm or hot leads by incentivizing your brand advocates to bring in leads to you. Instead of hoping someone will recommend your services, you can ensure they do with the help of your client referral program.
The holidays are crazy. They sneak up fast and are over before you even know it. While this momentum is great for creating excitement for your holiday campaigns, it’s not always fun for your fulfillment and shipping departments. In fact, many shipping departments often fall behind during the holidays, and larger companies like Amazon and Toys “R” Us hire up to 70,000 extra workers to help with the influx of work.
You hear it over and over in leadership trainings; successful teams, agencies, and media companies are built on the foundation of solid communication. If you’re looking to improve efficiencies, then work smarter and eliminate communication gaps with your team and your clients.
This article will present some of the key communication challenges within various departments at your agency or media company. But, the fun doesn’t stop there. We’ll also cover how you can improve communication within y...
Several weeks ago, Salesforce placed a big bet on Datorama, a data analytics platform that now has many eyes focused on the technology and capabilities gained through the acquisition. At a rumored $800 million USD price tag, the deal raises a number of questions.
The average open rate of commercial emails is anywhere from 18-25% and unsubscribe rates are typically around .25-.50% according to MarketingProfs. While no one likes to be ignored or to see subscribers go, it happens.
Thankfully, there are a number of ways to engage your subscribers from the start with a welcome email.
In this post, we’ll give you actionable tips for creating an effective welcome email that will hook your subscribers from the get-go, and keep them coming back for more.
How To Create Primary Market Research For Marketers
Newsletter copy for International Living
Customer Engagement and Loyalty Dos and Don’ts Infographic
Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights.
Without data, it’s impossible to know how your campaigns are performing, where your website visitors are coming from, why customers are (or aren’t) converting, etc.
In short, data are the key to helping you make smart marketing and advertising decisions that lead to positive ROI.
Email is considered the most effective digital marketing channel for building awareness, boosting acquisition, and increasing conversion. But the foundation of any effective email is a rock-solid list. And any good list is grown the right way — with an email sign up form.
In this post, we share five tips to improve your email sign up forms to power your email marketing.